Five Reasons You Need a Business Website in 2021
In the last year, there has been a large increase in people using the internet to shop online, or researching businesses online before visiting their shop or contacting them to perform a service..
This trend does not look like slowing down anytime soon, so there has never been a more important time to have a business website.
There are numerous valid reasons to invest in a website but I have narrowed it down to the five that I believe are important.
Save Money on Marketing
In the past, if you wanted to advertise your business your options were limited. You could hand out flyers, take out ads in the local newspaper, or maybe pay for a radio spot.
With a website the internet provides you with entirely new ways to reach potential customers.
Even before you consider paying for online ads, your website itself can help market your business. You can, for example, reach out to visitors when you’re running offers. As well as publishing business updates and your latest products/services on your site, giving people an incentive to contact you.
Your Competition is Likely to Have One
Keeping an eye on your competition is definitely important and it’s something that’s worth considering when it comes to having a website. You want to stay one or two steps ahead and a website is a great way to achieve this.
By creating an online presence that is better presented and better marketed than theirs, you can gain market share at the expense of your competitors.
If your competition has a website and you don’t, you are missing out on all the potential customers using search engines like Google.
It is crucial that no opportunities are missed or are gained by the competitors..
A simple way to view your business website is that it is your online business address. This is where your customers, clients and associates go to find you on the Internet.
- The Home page identifies your branded value proposition
- The About Us page tells visitors all they need to know about your business
- The Contact Us page informs everyone how to get in touch with you
It legitimises your business and improves your credibility. It gives your business identity and is virtual proof that it exists.
Don’t be distracted by thinking that a business page on Facebook is enough to build your credibility. An industry survey by Verisign showed that 84% of consumers believe that having a website makes your business more credible than just a social media page.
Reach a Wider Audience
Without a website or any sort of online presence, a small business’ reach only extends to existing customers, people who directly hear about it from others or see its ads. With a website, it’s easy to get your name in front of a much wider audience.
You may be happy with the current size of your business, but every business experiences peaks and troughs. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.
As a website is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, city, town, or village will be able to find your business and as such, is now a potential customer.
Aside from expanding your business’ reach, having a website can also provide you with an entirely new channel to make sales.
Your website can act as a digital salesperson. When your physical shop closes your website can continue to sell your products to customers 24 hours a day, seven days a week.